Count Mrs. Green Gear and I as loyal disciples in the Church of Dirty Jobs, vis a vis Mike Rowe, on the Discovery Channel. The show makes stars out of everyday people with incredibly interesting jobs. They go to work, do hard work, make a living, and enjoy life… something that I wish I had the capacity to do while at work.
Well, this week Dirty Jobs is showing a Brown Before Green special (their 2nd) which highlights some of the dirty jobs that Rowe & Co. have visited that serve to help the environment. You get to see people make organic shampoo, recycle a barge, and turn roadkill into compost. But the best part of the show is Rowe’s skewering of mainstream celebrity environmentalism, which puts all things green and beautiful before the hard work, dirt, grime, and entrepreneurial motivation that will require us to get sustainable businesses and sustainable products out there. He focuses on the people who do the hard and dirty work, the farthest thing from fads or trends, and places them in the limelight.
The part I really enjoy is that Mike Rowe understands practical sustainability and the true motivator is the green business movement, the opportunity to make money. This is an ethos that we try to stick to at Green Gear. At this website, products don’t score highly if they don’t make sense to the consumer AND the environment. We put the onus on both parties, consumer and producer, to blend the idea of sustainability into their existing desire for thrift, not to supplant it.
So go to the Dirty Jobs website and check out showtimes… It’s a great show and I know you’ll like it… but one thing is clear:
Sierra Club, Greenpeace, and PETA fans beware… Mike Rowe is here… and his dirty secret is that brown comes before green..